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Multicultural Initiatives


Chicago remains one of the most ethnically diverse markets in the United States.  Through experiential activities and multiple brand touch points, your company can break through the clutter and engage families within their own neighborhoods.  Leveraging physical activity, family friendly messaging and the power of our brand, you can count on making a positive impression and connection within these communities.


Your company can sponsor custom baseball, basketball or fastpitch softball clinics within emerging markets.  These clinics offer grassroots outreach as well as strong media components, providing your company with direct, interactive marketing exposure.  Clinics may be customized to include:
  • Pre-clinic drive-to-retail promotions
  • Public Relations campaign
  • Radio mentions and radio remote broadcast (Spanish language option for Hispanic initiatives)
  • Promotional TV spots (Orgullo Sox, the White Sox’ own TV program, for Hispanic initiatives)
  • Print and online campaign inclusion
  • Website exposure (,, and
  • Day of Clinic marketing and outreach opportunities with registrants and families
  • Post-clinic day of game exposure and sponsor recognition at U.S. Cellular Field or the United Center