04/15/2011 3:11 PM
Inspire physical activity, encourage healthy active lifestyles to fight childhood obesity
The Chicago Bulls/Chicago White Sox Training Academy welcomed White Sox pitcher Chris Sale to its Lisle location at 6200 River Bend Drive this week. Sale was at the Academy to help promote a powerful, new Exergaming initiative to inspire physical activity and encourage healthy active lifestyles to fight childhood obesity.
Sale spoke to over 60 local youth in attendance about the importance of staying active and played various video games alongside the children in the high-tech Exergaming facility located on the third floor of the Lisle Academy.
“I think I am having more fun than the kids are right now,” said White Sox relief pitcher, Chris Sale. “I am thrilled to see that something like The Vault exist nowadays. What a perfect place for kids to come and have a blast exercising while not even realizing they are working out. I might have my birthday party here!”
The Bulls/Sox Training Academy has joined forces with Motion Fitness, a leader in the Exergaming fitness community to create a radical and hi-tech approach to tackling the childhood obesity epidemic through THE VAULT. THE VAULT is the most unique exercise plus gaming experience in America. The overall vision is to make a positive difference in the lives of today’s generation and generations to come. Exergaming is a term used for video games that also provide exercise. The interactive games have one element of exercise and one element of gaming. Basically, it is where video games meet sport. The games provide fun, sustainable solutions to fight childhood obesity and inspire physical activity through the most cutting-edge gaming experiences in the world.
“There are many reasons we now have an obesity epidemic in our country. One of the main reasons is that we have become more sedentary. The millennial generation is more technologically tied. Rather than getting outside and playing, more children are sitting in front of the computer and television playing video games, social networking and texting. That technology is not going to go away, so we need to adapt,” stated Xan Pearson, Bulls/Sox Training Academy Vice President of Marketing. “The Bulls/Sox Training Academy has taken that technology, and created a unique way for kids to stay physically active. It’s hi-tech, interactive and very social. We hope to use the power of our brand, the Chicago Bulls and White Sox to bring greater awareness to the obesity epidemic, serve as role models, and jump-start a passion for fitness in children throughout Chicagoland.”
THE VAULT features the most current games in the Exergaming world including Trazer, Makoto Sports Arena, Freedom Climber and much more. THE VAULT is open to the public through the purchase of daily passes as well as educational school field trips, birthday parties and corporate team building events.
The Chicago Bulls/Sox Training Academy opened in 2001 in Lisle, Illinois and runs extensive training programs in basketball, baseball, fastpitch softball, and sports conditioning for boys and girls from beginner to professional. There are additional satellite academies in Glen Ellyn, LaGrange, Tinley Park and Schererville, IN. For more information on this exciting new initiative, go to www.BullsSoxAcademy.com or call 630-324-8221.